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Nielsen Ratings, the firm that tracks television viewership, will begin tracking online video viewership through broadband-enabled devices. Put another way, Nielsen Ratings will track how much viewers have drifted away from television and are now streaming video on demand (SVOD) or video on demand (VOD) from providers such as Netflix and Hulu.
Do you prefer SVOD and VOD?
Paula Hess is a Brisbane Public Library Intern and she streamed Netflix while writing this blog post.